Paid Search Marketing, or PPC (pay-per-click) is the fastest way to the top of Google. Only pay when users click on your ads and appear at the very top of Google over night.
Paid Search Marketing Includes
Landing Page
Campaign-specific landing pages are hyper-focused on driving users towards a single goal.
Remarketing
Serve more relavant ads by having your ads appear to users who have already shown interest in your offerings.
A/B Testing
Uncover what messages your customers respond to best by testing multiple versions and measuring interaction.
Of Google results above the fold are paid ads
Of ad clicks start with buy-intent keywords
Of customers need to see an ad 3 times before it works
Of users who search for a local ad go on to visit the location